We find joy in wrong turns, downhill rides, candy-coloured streamers and hand woven cottons. We like pockets to carry pebbles in and to hide muddy hands in.
We also like to think someday we'll grow pedals on our feet.
Until then we wander. Looking for looms, their heritage keepers and their stories. And retelling them to you in hues stolen from our own closets. You’ll find humble lungis and gamchas hobnobbing with airy linens and khadis. You’ll find cheekiness at its graceful best and designs where a sense of comfort lends itself to a more pleasing aesthetic. All handwoven, designed and crafted with love.
WHO NEEDS MODELS WHEN YOUR BEST FRIEND IS YOUR MUSE?
WHO NEEDS PHOTOGRAPHERS, WRITERS, ART DIRECTORS, CODERS, ACCOUNTANTS EITHER?
FROM A RICKSHAW-WALLAH WHO FOUND US TO A HIDDEN GEM TO A KITTEN WHO WANTS A PIECE OF THE LIMELIGHT. HERE ARE SOME OF THEIR STORIES.
MODELS: ANINDITA GHOSE, SAMEERA SHEIKH
PHOTOGRAPHER: AKASH DAS
DESIGNER: SATISH SETHUMADHAVAN
WRITER: IRA GUPTA, VIDHYA SANKARNARAYAN